Brand Design & Management | Em Karimifar

2017-Present

Brand Design & Management

Brand design & strategy, Visual design

Role: Design Lead

Team members: Junior designers

Brand Design & Management

I have helped create brands and maintain cohesive visual identities for various projects. Below you can see some examples from the inception of logos that serve as the cornerstone of brand identity to the development of comprehensive visual guidelines that ensure consistency across every touchpoint.

Logo design for the Pediatric Brain Health Initiative

Logo design for the Pediatric Brain Health Initiative

Examples of collateral design done for the Pediatric Brain Health brand

Examples of some collateral design done for the Pediatric Brain Health brand


The Texas Collaborative for Healthy Mothers and Babies

Visual identity for 2020 The Texas Collaborative for Healthy Mothers and Babies Summit

The Texas Collaborative for Healthy Mothers and Babies

Visual identity for 2024 The Texas Collaborative for Healthy Mothers and Babies Summit

Examples of TCHMB brand design in use at the 2023 TCHMB Summit

Examples of TCHMB collateral design in use, at the 2023 TCHMB Summit


Layout design for the UT System Population Health Strategic Plan

Layout design for the UT System Population Health Strategic Plan


Logo design for the Texas Health Journal

Logo design for the Texas Health Journal


Texas Child Mental Health Care Consortium Logo concept 1 Texas Child Mental Health Care Consortium Logo concept 2

Two final logo concepts presented to the executive committee

Texas Child Mental Health Care Consortium final logo presentation A page from TCMHCC brand guideline showcasing the logo lockup rules

Left: approved logo presented in color variations.
Right: a page from TCMHCC brand guideline showcasing the logo lockup rules.

Some pages from the brand guideline book developed for the Texas Child Mental Health Care Consortium.

Some pages from the brand guideline book developed for the Texas Child Mental Health Care Consortium.

Examples of print materials designed by the 12 participating institutions accross Texas.

Examples of collaterals designed by the 12 participating institutions accross Texas.