2017-Present
Brand Design & Management
Brand design & strategy, Visual design
Role: Design Lead
Team members: Junior designers
I have helped create brands and maintain cohesive visual identities for various projects. Below you can see some examples from the inception of logos that serve as the cornerstone of brand identity to the development of comprehensive visual guidelines that ensure consistency across every touchpoint.
Texas Child Mental Health Care Consortium
Two final logo concepts presented to the executive committee
Left: approved logo presented in color variations.
Right: a page from TCMHCC brand guideline showcasing the logo lockup rules.
Some pages from the brand guideline book developed for the Texas Child Mental Health Care Consortium.
Examples of collaterals designed by the 13 participating institutions accross Texas.
Pediatric Brain Health Initiative
Logo design for the Pediatric Brain Health Initiative
Examples of some collateral design done for the Pediatric Brain Health brand
Texas Collaborative for Healthy Mothers and Babies
Visual identity for 2020 The Texas Collaborative for Healthy Mothers and Babies Summit
Visual identity for 2024 The Texas Collaborative for Healthy Mothers and Babies Summit
Examples of TCHMB collateral design in use, at the 2023 TCHMB Summit
Layout design for the UT System Population Health Strategic Plan
Logo design for the Texas Health Journal