50 iterations of Michael Bierut's poster | Em Karimifar

2015

50 iterations of Michael Bierut's poster

Custom type design, Visual design

50 iterations of Michael Bierut's poster

During my advanced typography class at Boston University we were challenged to choose a famous graphic design work and create one new iteration of that piece everyday for 50 days! I picked Michael Bierut's 2014 Yale Arch poster and eventually designed a custom typeface instead of 50 posters!

I started by manipulating the elements of the original poster and designing new compositions but throughout the process I decided to construct a new custom typeface that I used in a series of posters telling the story of my journey in the project.

 analyzing the type structure of 2014 YALE ARCH POSTER Designed by Michael Bierut

Analyzing the type structure of "2014 Yale Arch" poster designed by Michael Bierut

reversing the contrast flow of original type by Michael Bierut First poster series: reversing the contrast flow of original type by Michael Bierut

First experiment: reversing the contrast flow of original type by Michael Bierut

reversing the contrast flow of original type by Michael Bierut First poster series: reversing the contrast flow of original type by Michael Bierut

Custom typeface designed following the contrast flow in Michael Bierut's poster

 Posters designed using the custom type
 Character set for the custom type designed based on Michael Bierut's poster