The 25 Drugs is a microsite that features 25 dugs developed by the University of Texas Institutions. The goal of this project was to craft a very engaging landing page, enticing the audience with fun and interactive elements, and guiding them to detailed articles on each featured drug.
Ideation and research
This project was inspired by the distinctive editorial styles seen in renowned publications like The New York Times and The Washington Post. Through a comparative analysis of various examples, I developed a visual mood board that captures the project's defining characteristics.
Wireframes & prototype
Following user and stakeholder research, I developed wireframes to present the concept to stakeholders. From there, I began working on the website's visual design. I also experimented with a physics engine called Matter.JS to create interactive, gamified experiences for each featured drug. Ultimately, we incorporated the physics engine into the landing page and designed animated graphics for each drug.
Visit utsystem.edu/25drugs for more information.